Print & web enabling solution
The Secret Village is an enabling solution devised to attract trade to the failing Brixton Village Market in south London. A 1930’s indoor market arcade with six avenues of shops just off the busy town centre, which was dying on its feet with twenty shops unused and empty.
Utilising relatively lo-tech grass roots guerilla tactics in keeping with the overall atmosphere of the market and the devised theme of making a positive of its hidden location the solution aims to transform the indoor market into a vibrant social hub creating a buzz about its relatively secret location and regular series of pop up events which includes films, performances, music and games organised by stall holders, local people, artists and community organisations.
The stall holders have a very limited budget so a DIY approach was adopted which requires stall holders to participate in the ongoing promotional tactics to bring custom into the market.
The solution had a three pronged approach;
Printed folded paper wallets which would contain a map with directions to the market, information about the market and various pop-up events taking place, along with special offer vouchers to be redeemed at specific shops within the market. This wallet would be distributed at the underground train station, local cinema, library and other public places in the area.
Street stickers leading the way to the hidden market.
A website, which much like the paper wallets, gives information about the market along with a map and details of the various pop up events.